Research Says
Visitors Love Brochures
Top Ways Brochures Positively Impact Visitors.
You might assume printed materials are obsolete, but that’s not the case.
Consumer Research by Bentley University’s Centre for Marketing Technology (CMT) and Visitor International
4 out of 5 visitors
visitors picked up a brochure during their trip (79%)
3 out of 4 visitors
were influenced by a brochure in market at their destination (73%)
More than 4 out of 5
visitors became aware of an attraction or business because of picking up a brochure (85%)
Nearly 3 out of 4 visitors
would consider altering their plans because of a brochure (73%)
More than 3 out of 5
visitors planned to purchase tickets or merchandise they learned about from a brochure (61%)
More than 5 out of 10 visitors
value information about current exhibits, events and attraction, particularly women (54%)
More than 5 out of 10
visitors find brochures to be a tangible, easy to use hard copy of information (54%)
Over half
of visitors believe brochures are trustworthy (54%)
Nearly half of visitors
appreciate that brochures are convenient and always available (48%)
Among participants that picked up a brochure during their trip, each shared a brochure with
2.5 other people on average
The average distribution reach of a printed brochure is
3.5 readers per brochure.
Pennsylvania’s 14 Welcome Centers provide valuable guest services to
more than 3 million visitors each year.
Participation is simple and FREE!